You should add an alt text to all your images, including your logo, images used on buttons, and images used as backgrounds. Of course, there are some types of images that are always informative, and therefore always need alt text. Alt text is an important part of image optimization for on-page SEO. Use alt="" if the image is only for decoration. She’s on a phone. I think this is fine for all intents and purposes. alt and title attributes of an image are commonly referred to as alt tag Your email address will not be published. ALT TEXT is the most important element of image SEO. Guidelines for the alt text: The text should describe the image if the image contains information. Here on WPBeginner, we also add a title to all images. Takeaway– Alt text is beneficial both for users and search engines. ​​Massively grow any business with digital marketing SOPs. There are two ways to do this: manually by editing the HTML code or through your CMS. Most modern CMS allows you to define the ALT TEXT using their visual tools and without having to manually edit the HTML. Text browsers and other web user agents that can't view images use alt text to "read" the images. When people first get into search engine optimization, they get very excited about this. SEO Masterclass: Learn the EXACT SEO strategy used at PayPal and Airbnb. 8,702 companies use ClickMinded to massively increase traffic and sales from search engines. How much will having a different title for the image and the article affect my SEO? Let’s say you are writing an article on ‘how to train your beagle dog to fetch” and you want to write an SEO optimized alt text for this image: Bad Example (not providing for an alt text): beagle dog dog fetch dog food puppy, beagle dog, beagle dog playing fetch. Let’s look at an example of a “bad, better, best” situation. Image ALT text or (alternative text) helps your products show up in Google search results. One way we help search engines “see” images is by naming them properly with image filenames and alt text. Depending on the content of the image, sometimes the feature gives … Right-click on the image in the document and choose ‘Format Picture’ Continuing our article series on accessibility requirements, Alternative Text or Alt-Text is an area that is often misunderstood. It is added to the tag in the HTML of a page. Having long alt text will result in poor user experience for those using screen readers. Image alt text (alternative text) is used within the HTML of a website to describe an image, principally for web accessibility (for blind and visually impaired) or if the image cannot be displayed for some reason, as the text will appear in place of the image. Determining if the image presents content and what that content is can be much more difficult. 100 % privacy. If you want to check how descriptive your alt tag is, say it out loud with your eyes closed (or just have a friend to read it out loud to you). Within the image tag, you will see both the file name and the alt tag. Double-click the Gallery Block or click Edit. It could be a little better, but it could definitely be worse as well. To get a bigger picture of SEO and how to run a comprehensive audit, check out our SEO checklist. If an image fails to load, alt text will display in its place. This accomplishes several things: It makes your web pages accessible to people who are using a screen reader or other assisted device. Do you recommend going back and reloading each image with a new title? When I save the images to my library on WordPress, I type in the keyword for the post with hyphens between each word. The file name is “mens-boat-shoe.jpeg”. View an example of an alt text description as read by a screen reader. Alex has more than 18 years of practical experience with SEO and Digital Marketing. But search engine bots can crawl the text content easily but the media content like images are not easy for search engines to crawl and index in the database. alt text is a brief label contained in the HTML code for the image. search engine optimization tutorial / guide. Missing or empty alt values create significant problems for screen reader users because functional images … If you don't add an image title, text in the description field becomes alt text. If you’re JUST getting started with digital marketing, use our Internet marketing tutorial / guide and our search engine optimization tutorial / guide for a high-level overview of how they work. An alt text is a description that we give to a search engine so that it can know what the image is all about. Alt text is important because Google focuses on it as a ranking factor for images. Alt text tells people what is in an image, such as text, colors, or basic essential details. This is the process of optimizing all your images so that search engines understand them (as well as to help people with accessibility issues understand what the images are about). Alex Chris - Digital Marketing Consultant and author. Real human users can see and understand images and text content. People have concerns that Google bot might not be able to read all images if they are not loaded from the beginning. Providing for an alt text for all your images is important for four reasons: Alt text is the most important element to configure when doing SEO for images because it helps search engine crawlers understand the subject matter of the image. You can (and should) be much more descriptive than that – both for screen reader users and for search engines as well. In Office 2019, alt text is not generated automatically when you insert an image. Images are not accessible in non-graphical presentations, and background images specifically might be turned off in high-contrast display modes. Source . That’s it, that’s all there is to image alt text and image alt tag optimization. DOCX documents. The alt text value is shown in the place of the image when the image cannot be loaded (in case users have low bandwidth connections), The alt text improves the accessibility of a page. See the examples below on how to write good alt text. Alt text for images in galleries on Squarespace is generally added … Alt text describes images to search engines and human visitors who can’t see them. However, this is less important than the alt text. That’s where your alt text lives. This is a must read for image optimization. I know this because I used to do it. The process is different depending on if your document is in DOCX or the older DOC format. I’ve mentioned above that you should use your keywords without crossing the line and start doing keyword stuffing. Alt text, short for alternative text, is a small piece of text intended to describe an image, photograph, chart or any other picture on a website. DOCX documents. An accurate description is one that helps users and search engines understand what an image is about, without looking at the image. Use alt text to talk about the image. Your email address will not be published. Right-click on the image in the document and choose ‘Format Picture’ This is because a screen reader, in order to describe the purpose of the link, will default to reading out the image filename when no alt text is … Notes: If you frequently add alternative text to shapes, pictures, charts, SmartArt graphics, or other objects, you can add the Alt Text command to the Quick Access Toolbar to create a shortcut to it.. To use the Alt Text command on the Quick Access Toolbar, select the shape, picture, chart, SmartArt graphic, or other object, click the toolbar button, and then add your alternative text. If you are on WordPress, you can specify the ALT text by editing an image from the MEDIA LIBRARY or when adding an image to a post. We strongly recommend using alt text for all images. So just getting this right, or just getting this wrong, is not going to make or break you either way. Images that are links or buttons 2. The following steps show how to add ALT text (alternative text) to images using Word 2016. Thus, you can populate that as much as you’d like, as long as it’s reasonable. That’s okay, it’s kind of a standard image and alt tag optimization. In that section, look for the “Alt Text” box. Images which contain important text 3. This guide will teach you exactly how to use alt text to optimize all your images. We, as SEOs and digital marketers, have to do something to help search engines a little bit (give them some hints on what images are about.). Includes a step-by-step guide on "how to write amazing ALT text" with real life image examples. These function as an image description that helps crawlers “see” the pictures on your site. 125 characters) but descriptive. Even more, within SEO, image alt text optimization is only one piece of the entire on-page optimization process. Images are an important asset for all webpages. Content editors can generally provide alt text at the same time they upload images into websites. Includes a step-by-step guide on "how to write amazing ALT text" with real life image examples. Screen readers read alt text aloud, and browsers pages alt text when images fails to load. If you want to add automatic alt text, select the Generate a description for me button in the Alt Text pane. Logos But even for these, it’s important to look at the image’s context – if there’s HTML-rendered text adjacent to the image that gives you the same information, then providing alt text can be redundant. Learn why ALT text is so important for Image SEO. Syed Balkhi. The text alternative for the image should convey the action that will be initiated (the purpose of the image) rather than a description of the image. Why and How You Should Use Alt Text and Image Title. How do you write good alt text (with examples)? For example, in WordPress, there’s a field for alt text when adding an image … Visualize what you are saying and then see how close that visualization is to your actual image. Let’s see how to write good image alt text that will help search engines but without doing keyword stuffing. Required fields are marked *. In case the image is used as a link, the alt text is used as the, The images should be included in pages with relevant text. It accurately describes an image with keywords that users might use in a search engine’s search box. Tommy Griffith has been doing search engine optimization for almost 10 years. The alt text only appears in the source code of your website , as a line of HTML code also known as the alt attribute. Images are not accessible in non-graphical presentations, and background images specifically might be turned off in high-contrast display modes. This is a good technique but there are doubts in the SEO community whether this is good for SEO or not. I hate spam as much as you do! In the Office 365 version of Word, you can also add alternative text for images by right-clicking the image and clicking Edit Alt Text. Alt text for images is an important piece of the SEO puzzle and a great area of opportunity for marketers. © 2021 ClickMinded — Digital marketing courses for marketers & entrepreneurs. Today, we’re going to talk about image alt text optimization (or image alt tag optimization, what some would call “image SEO”). Along with implementing image title and file naming best practices, including alt attribute will also contribute to image SEO. He was previously managing SEO at PayPal and Airbnb. Get the 2021 SEO Checklist sent to your inbox. It’s also very helpful from a web accessibility perspective, for visually impaired and blind users. If an image fails to load, the alt text lets the viewer know what should be there. Categories. Alt text for informative images If the image is a photograph, drawing or painting, the alt text needs to describe the image as concisely as possible. Thanks Alex. Here are the Google guidelines on choosing a good alt text: Keep the length of the alt text to around 125 characters but avoid using a single word. This text helps screen-reading tools describe images to visually impaired readers and allows search engines to … STEP 4: ALT-TEXT. Find out the top 6 rules for creating awesome ALT Text and improve your SEO today! Find out the top 6 rules for creating awesome ALT Text and improve your SEO today! They stuff it the image optimization with too many keywords and they just end up with a non descriptive alt text. Many people also use “alt tags” whi… This is the process of optimizing all your images so that search engines understand them (as well as to help people with accessibility issues understand what the images are about). Anchor textrefers to the clickable words that link one webpage to another. According to W3C Accessibility Guidelines, for code to be considered W3C-valid, it is important to include both image alt text and image title text in the image for important images … Type your alt text there and click “Insert into post” or “Save.” Entering Alt Text on Squarespace. Below, we have the image of a woman. A way to minimize this risk is by using an alt text for all your images. Search engine crawlers know that this is an image so no need to repeat that in the alt text. Instead of seeing the photo, people will read your alternative text. The following steps show how to add ALT text (alternative text) to images using Word 2016. Furthermore, this is also used for accessibility: visually impaired or blind users use special browsers that read images to them and image alt text and our file names can be helpful for that. One of the first steps to web and document accessibility, providing accurate and appropriate descriptions for an image, can be critical to the overall goal of ensuring that content is accessible. How to Write Alt Text for Your Images. If the content that the image conveys is presented within text in the surrounding context of the image, then an empty alt attribute may suffice. I changed the keywords for several of my articles on my site. In fact, Google can rank a webpage in the Search Results based on the value of the ALT TEXT. They make a page easier to read, more visually attractive and they help in presenting a topic better. Using alt text (or Alt attribute) on your images can make for a better user experience, but it may also help earn you both explicit and implicit SEO benefits. For instance, if you have a blog post that is mostly consisted of images, you can’t just rely on alt attributes for higher search engine rankings. These images are ranked using the ALT text assigned to them on the website they’re on. Let’s move on to image alt text (or alternative text) and file names now. It won’t make a big difference. The rule of thumb here is to be descriptive in both your file name and in your alternate text. 3. The actual image looks like this: She’s younger. For images that link to their image description page (which is nearly all images on Wikipedia), the alt text cannot be blank nor should the alt parameter be absent. Add alt text to the Image Title field. One way we help search engines “see” images is by naming them properly with image filenames and alt text. Another way that alt text helps SEO is when it comes to ranking images in Google’s Image Search. Alt text, also known as alternative text or alt tag, is a short description of the image that displays when a user can’t access the image. Keep in mind that this option doesn't provide a title field; for detailed images that may need a title, follow the steps above to add alternative text and a title. First, let’s zoom out a little bit and really get the context of what we’re talking about. Google uses it to understand more about the web page and what it’s about. At the same time, the image alt text is the most critical factor for ranking your images high on Google image search but it can also help your pages rank higher in Google web search. Image alt text is metadata for images (like meta descriptions and other meta tags) that works behind the scenes and hidden from website visitors. Furthermore, this is also used for accessibility: visually impaired or blind users use special browsers that read images to them and image alt text and our file names can be helpful for that. They do not view or see images the way that we do. Find the image to edit, hover over it, and click . It’s great for the search engines, but keep in mind that it’s just one component of the entire SEO equation. To take advantage of this for SEO purposes, make sure that your ALT text includes the SEO keywords (or closely related keywords), you want a page to rank for BUT without doing keyword stuffing. ALT text is the alternative to your photo in case your photo doesn’t not load on a website (for example). Do it added to the < img > tag in the alt text by editing HTML! Using an alt text '' with real alt text for images image examples as read a. View alt text describes images to help visually impaired users navigate your site below, you ll! 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alt text for images